Paris Hilton and Prosecco in a Can!
No, Paris Hilton has not be liquefied and bottled for consumption of the mass markets, even though I believe many would like to see that, obviously each individual for different reasons. An Austrian company has taken a lesson from the book of success written by American Businesses, “How to effectively make money through false advertising.” In order to get around EU laws protecting quality products and trademarks the Rich Corporation purchased grapes grown in the Prosecco region of Valdobbiadene and Conegliano and created a wine spitzer carefully naming it, “Sparkling beverage.”
To increase the success of this product the company hired Paris Hilton as the spokesperson, creating an aggressive ad campaign with sexy pictures of Paris Hilton drinking the beverage in a gold can with a straw. The only places I have seen sparkling beverages consumed with a straw, are strip bars across the world. The strippers, who get paid to drink some poor quality champagne with clients, swirl the paper covering on the straw to eliminate the bubbles since they make a percentage of the purchase price of the bottle. Drinking several bottles of bubbly wine in an evening would bloat them enough to rival the biggest of whales!
It is not surprising that the Italian association of wine producers is condemning this product and will move for tougher legislation to eliminate this type of bastardization in the future. I do not see this as a problem in Italy, wine spitzers are a great success with 18-24 crowd but they are not confused about the difference between a wine and a spitzer. It is outside of the European community that the problem may have long term, devastating effects on the producers of Prosecco. Remember this stuff is like Coca Cola with alcohol.
Next year you can expect to find the RichProsecco in all of the hip bars. A word of thought, as you are swirling and sipping this Prosecco spitzer someone will most likely ask you to dance, not on the dance floor but on the table, dollar bills in hand. If your boyfriend offers you a Prosecco in a can, he is most likely trying to tell you something.
Tags: Prosecco Sparkling Wine Paris Hilton Italian Wine Friuli Sommelier Food and Wine Travel Italy