Friday, March 09, 2007

Maserati and Ferragamo – Partnership in Design

The two worlds of sports cars and fashion get together to create a symbol of luxurious passion. At the ante prima of the automobile show in Ginevra, the Italian sports car manufacturer, Maserati, and the Italian fashion designer Ferragamo announced a joint project to produce a set of elegant luggage. The name is “Maserati Gran Turismo”; the fantasy is Ferragamo. It is not often that two worldwide leaders get together to produce a product of extraordinary value. This exclusive set of luggage will be only sold at the 13 Ferragamo boutiques, 3 of which are in the US, beginning in September.

Maserati has been aggressively seeking to dethrone Ferrari as the premier sports car for over a century. For this year's Gran Turismo Maserati enlisted the services of automotive body designer Pininfarina. In an area reserved for the launch of the new Maserati, the set of designer luggage will share the stage. The set is the perfect assortment for both Him and Her in every travel situation and destination. The set is made up of five pieces, made of the finest leather. The luggage offers the maximum versatility and opulence. A suitcase, a smaller weekend bag, a garment bag, an overnight beauty case and a double shoe bag are the primary elements. The shoe bag emulates the cockpit of the Maserati Gran Turismo with a removable divider.

The coolness factor does not end here. The set can be personalized to one of the four color schemes of your new Maserati Gran Turismo. There are two basic designs, each with two color schemes. The first design is Firenze. The leather is finished with the palm of the hand resulting in a unique smooth, elegant texture. The second design is Modena, representing the rivalry with Ferrari, it is aggressive with raised stitching and vibrant colors.

You may not be able to buy a Maserati this year but the luggage in hand will always leave your acquaintances wondering.

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Sunday, April 23, 2006

Grand Premio San Marino – Ferrari Dominates

In the words of the commentators, “Ferrari is the most advanced racing machine in the Universe!” Michael Schumacher took the checkered flag in Imola after a stunning move with only 32 laps remaining while Felipe Massa finished fourth with the second Cavallino Modenese.

Ferdinando Alonso of Renault had the first three Grand Premi this year already under his belt but in a recent interview Schumi had stated that the season begins when the tour comes to Europe.

With continuing speculation concerning his retirement, Schumacher, the highest paid athlete in the world with over one billion euro in compensation over his career, showed he was not ready to sit in the boxes. With Alonso’s Renault driving a very defensive line holding Schumacher in the rear mirror Team Ferrari decided to pit and took on a new set of tires and enough fuel for 19.2 laps. The stop was executed to perfection as Alonso continued running. His lighter car, with less fuel and warm tires, turned in personal best laps of 1 minute and 25 seconds.

Schumacher returned to the course with a vengeance, pushing the now fuel heavy Ferrari with cold wheels to the limit. Several times in the following three laps the Rosso under-steered popping the wheels over the cords in the turns but Schumacher kept pushing. By the time Alonso pitted the Ferrari’s tires were hot and Schumacher pushed the Ferrari for all she was worth. Team partner Shell had just introduced a new fuel mix and the Ferrari technical team had reworked the piston rods to allow this racehorse to access another 600 Rpm cutting 0.5 seconds off the lap times.

Renault returned to the race several seconds behind Ferrari but quickly made up the time as Schumacher drove defensively. Imola is an unforgiving track. Errors not only make you lose time but also but tremendous strain on the mechanical portions of the vehicle. Alonso was convinced that Schumacher was holding him back as he aggressively attempted several passes only to be closed down by Schumacher. The frustration of the Renault team was evident as the pilot screamed back and forth with the team director.

In a surprise move the Renault team pitted again after only a few laps with the intention of repaying the favor executed earlier by team Ferrari. Schumacher pushed the Ferrari, bringing the lap times down and as Alonso exited pit row he was amazed to see the back of Schumacher’s Ferrari. Desperation set in for Alonso as Schumacher continued a defensive path, thwarting Renault’s attempts to slide by. The aggressive driving began to take its toll on the Renault and after 3 consecutive near fatal errors Alonso conceded defeat with seven laps remaining and neatly slid in behind Schumacher.

What a race! What a car! Obviously, what a great pilot! Viva Ferrari!

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Saturday, March 25, 2006

Ferrari – Il Cavallino Modenese

Ferrari the horse of Modena – Pride of Italy

Maranello, Italy is home and birthplace of the premier sports car in the world, the Ferrari. As a young pup, while I still was programming, I had the opportunity to write some code for the quality assurance program in Ferrari’s manufacturing plant. To be able to do this I spent about six months with the technicians learning what they did and why they did it that way. I met many of the team for the formula 1 car and at lunch would grill anyone I had at the table about Ferrari, its history, and how they did things.

Some interesting trivia about Ferrari, it may be outdated but the basic information should be valid. Every Ferrari is made by hand. A crew follows the car from start to finish. Each piece is documented and tested both before and after being mounted. The quality control is incredible. A car that is “born bad”, never leaves the shop. If a car has a rattle or unconfirmed noise the company will find it, fix it, test the car on the track, and finally replace the tires before giving it back to the client.

I have never owned a Ferrari, but have driven many. I can assure you this car is worth the price tag. It will last forever. At that time, Ferrari produced 2,500 units a year, 2,000 were sold in the United States. There was a six month wait for a Ferrari in the US and almost two years in Italy. The Italian version was faster than the US version due to the excess weight on the US version for side intrusion bars and vehicle emission stuff on the motor.

Ferrari is also a prime contender in Formula One, Two and Three, but when they talk about the “Rossa” they are talking about the Formula One. Formula One is exciting and widely followed in Italy. National pride abounds when these handmade cars hit the track. This link is to a site, in Italian, that has the various races tracks and teams. Check it out even if you do not read Italian, the graphics are fantastic and data is data. Michael Schumacher or “Sciumi”, pronounced shumy, is a hero in Italy.

Maranello is about 20 km south of Modena, a great vacation destination by itself. It is a small town where everything is developed around the car manufacturer. Great little restaurants, bars and hotels offer extremely high quality service at a reasonable price but the main attraction is the plant and its private testing track.

The factory is located on the Via Abetone Inferiore; This is primary road entering the town. It is not possible to tour the factory without the help of your dealer. Guided tours are sometimes arranged exclusively for dealers and their customers and for Ferrari Clubs. But everyone can have a look into the entrance hall of the factory that is generally open to the public. Various exhibits are on display there regularly, ranging from current production to Formula One cars.

A nice place for all "Ferrari spotters" is Via Musso right next to the factory. Every car going to the test track enters and exits the plant here. This includes customer cars, Formula One cars and the new prototypes.

Ferrari’s private test track is located at the end of the Via Dino Ferrari. There are some small streets that end right on the fence of the track; great photo shots if you have a 200m zoom lens. The Fiorano track is used regularly for Formula One testing, check F1 schedule - no testing one week before a race. Ferrari also tests its prototypes and normal production cars.

Check out Ferrari’s museum in Via Dino Ferrari. The Museum is open daily, except Mondays, between 9.30 h and 12.30 h and from 15.00 h to 18.00 h.

There are many hotels available; I would stay at the "Hotel Domus", located right in the heart of Maranello in Piazza Libertà 38. The phone is +39/0536/941071. This hotel was the favorite lodging for the Grand Prix drivers in the old days. If you are looking for something more upscale the "Executive Hotel" in Fiorano is also nice. Address: Via Circ. San Francesco 2, I-41042 Fiorano. Tel.: +39/0536/832010.

Here is a list of restaurants and bars where you can find great food and talk about Ferrari with those in the know:

Ristorante Giardino Dei Tigli
209 Via. Abetone Superiore
0536-940067

Ristorante Gatto Verde
162 Via. Abetone Superiore
0536-941169

Ristorante Da William
1 Via. Flavio Gioia
0536-941027

Ristorante Nuova Estense
2248 Via. Nuova Estense Pozza
0536-948225

Ristorante Cavallino - Customers hang out
1 Via. Abetone Inferiore
0536-941160

Ristorante La Scalinata
356 Via. Abetone Superiore
0536-941041

Ristorante La Gazzella416
Via. Vandelli Gorzano
0536-941079

Ristorante Trattoria Frascinotti
20 Via. S. Antonio Torre Maina
0536-941441

Trattoria Zanichelli
Via. Vandelli
0536-941851

Ristorante Piccola Sardegna
6 Via. Chiesa
0536-941300

Osteria Il Postiglione
143 Via. Abetone Suoeriore
0536-945307

Bar Trattoria La Fontana - Scuderia Ferrari hang out
57 Via. Vignola
0536-941024

On a personal note: The TestaRossa (red head) is my favorite Ferrari of all.

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