MICAM – The Shoe Event in the City of Fashion
September begins the season of tradeshows. Hotels with available rooms are hard to find, restaurants booked, and life is very busy. Milan is the center of Fashion. The first place to see the new styles that will shape the future seasons. The stores in Milan offer the latest and greatest but there is a way to get a jumpstart on even the trendiest stores. MICAM, the shoe fair, opens on the 20th and runs through the 23rd of September. The shoe fair is only open to those who work in the industry and requires online pre-qualification but if you have anything to do with a retail store and can get someone to vouch for you this is the best way to get those great spikes at least a season before anyone else.
The show is laid out by market segment. Entire buildings dedicated to just one theme. This year’s themes are:
Women’s sophisticated shoes
Women’s trendy shoes
Men/Women luxury shoes
Young Fashion shoes
MICAM ShoeEvent, the Milan exhibition for top- and middle/top-of-the-range footwear, confirms its position as the largest international fair for this sector. It attracted some 42,879 visitors of whom 21,589 came from abroad. The fair covers 730,000 square feet in 8 separate pavilions. There are 1,650, 1,100 Italian and 550 foreign, manufacturers are present.
Tags: Italian Fashion Shows Shoes Milan Women's Fashion Travel Italy